Monday, July 4, 2016

A520.5.3.RB_BorutyAlan - Forrester's Empowerment

Forrester’s Empowerment


After reading “Empowerment: Rejuvenating a potent idea” and Chapter 8 in the textbook, I was not certain they were even written on the same subject.  Then I realized Forrester’s article is actually a sales pitch.  The article attempts to explain what went wrong with empowerment before, what changes would be necessary to make it successful today, and present empowerment as an important tool when effectively applied.  The article is sort of a ‘don’t throw the baby out with the bathwater’ plea.  But even then it is focused differently than the textbook.

Both works acknowledge the difficulty some managers have with empowering employees.  Giving up control is threatening to most managers.  Control is seen as the most significant skill managers can possess and is a critical part of their evaluation scores.  However, to effectively empower subordinates, managers must give up control, let others make decisions, achieve success, and be recognized for those successes (Whetten & Cameron, 2016; Forrester, 2000).  Many managers feel like empowering others comes at a direct cost to their evaluation.  Whetten and Cameron argue that the manager sacrifices nothing because through empowerment the manager’s effectiveness is multiplied and their organizations become much more successful (2016).

Both authors also agree that empowerment is a skill that does not come natural to most managers.  This skill must be taught, developed and practiced.  Having not met with great success when applied in real organizations, empowerment is simply not common practice in management today (Whetten & Cameron, 2016; Forrester, 2000).  Whetten and Cameron present it as a process that can be earned and employed within the organization.  Forrester presents it as a complex process that results insignificant organizational change that should be implemented externally by trained experts.

There are five dimensions of empowerment according to Whetten and Cameron.  If the manager can help the employees to develop each of these dimensions, the employees will likely empower themselves.  If any of the five dimensions are not present, empowerment is not possible.  The dimensions are self-efficacy, self-determination, personal consequence, meaning, and trust.  An empowered person is competent, can choose the necessary action to take…they have choices, believe they have an impact on the whole…their work is integral to the end product, if they do not perform, the entire job is affected, empowered people value the result of their work, and finally empowered people trust that they will be treated fairly and equitably which gives them a sense of personal security (Whetten & Cameron, 2016).

Whetten and Cameron provide a detailed process to develop empowerment in employees as well.  There are called ‘prescriptions’ and they are not rocket science.  Actually they are the same concepts I have seen in other courses, they are just called something different here.  Whatever they are called, they are the things that build positive work environments.  Managers can create this environment by providing clear goals, foster personal mastery over a task or problem, model correct behaviors (also known as lead by example), provide support/praise/encouragement, provide emotional arousal (replace negative with positive), and provide information (as much as possible)(2016).
 
The text book treats empowerment like an assisted self-help program for the employees, but the benefits of fostering an environment that encourages and achieves empowerment extend well beyond individual workers.  Teams, managers, executives, and the organization can benefit from workers that are empowered.  While the process may increase certain types of power in the empowered employees, it took none from anyone else.  The text clearly separates empowerment from power.  I did not get this feeling from Forrester’s article.

Forrester implies that some employees are not ready and should be passed over until they are ready.  I respectfully disagree.  I think some people are more ready than others, but everyone can benefit from the five dimensions and the prescriptions of empowerment.  As I am sure Forrester would agree.  I oversimplified to make the point that empowering people is not the same as giving people more power.  In a few places in his article he speaks of increasing power specifically.  For example, a quote from someone else that he used in his article to make a point.  “Feelings of self-efficacy come from having real power, they don’t produce it”.  The point he was making is “most critical to the success of the empowerment process is that it result in the increase of real power in employees” (Forrester, 2000).  I believe I understand what he means.  If you spend all the time and effort to empower an employee and they still will not make a decision, the time and effort is wasted.  Again I disagree.  If the employee made personal progress but is still uncomfortable with decisions, the process did not fail.  More time or focused time is what is needed.  The process is just that a process; people are different.  I argue the process should be adjusted versus discarding the employee.  Forrester would most likely agree with that too.

The purpose of the two documents is so different that it is hard to do a legitimate compare and contrast.  I looked so hard to find the differences, I did not see the similarities.  There are many.  Reading the textbook, I am learning the concept from an expert in the field.  It is presented systematically in a way that enhances my learning.  Reading Forrester’s article which clearly shows me that he is a subject matter expert as well, illustrates the passion that he has for a concept that CEOs are discounting and discontinuing because it was poorly executed across the board and therefor produced poor results across the board.  He is trying to convince CEOs that the benefits are real, but empowerment must be implemented properly to realize the benefits.

The textbook does a very good job presenting the concept and emphasizing its importance.  I enjoyed Forrester’s article and agree that empowering employees as described in the textbook is the right approach to leadership.  Empowerment is not about power at all.  It is about employees achieving their full potential.  If that provides benefit to the organization, and it does, it is a win-win situation and those do not happen every day.

References:
Forrester, R. (2000). Empowerment: Rejuvenating a potent idea. The Academy of Management Executive (1993-2005),14(3), 67-80. Retrieved from http://www.jstor.org/stable/4165660

Whetten, D. A., Cameron, K. S. (2016), Developing management skills (Ninth edition). Pearson Education, Inc. ISBN: 978-0-13-312747-8. (student edition)

No comments:

Post a Comment